Often when performing email promotions, you can easily neglect the many email marketing tools that happen to be essential to the process. Many individuals assume that sending marketing emails is focused on having an autoresponder and that’s it. The reality is that you require more email marketing tools than just an autoresponder to be successful being a professional marketer.
Let’s glance at the 4 e-mail marketing tools every professional email marketer must have within their locker:
Tool 1 – Autoresponder Service
We’ll begin with obviously the autoresponder service first. If you wish to ensure that you are performing the very best job possible, you will want to subscribe to a paid professional service like Aweber or Get Response.
Free autoresponders just don’t cut it. Their deliverability rates are horrible, ads are often included in your emails and they also only permit you to send into a very restricted quantity of subscribers. Professional services, however, boast higher deliverability rates while they have existing relationships with email service providers that enable nearly all of their emails to become delivered.
Tool 2 – Tracking Service
The 2nd tool an email marketer should get is Tracking Multiple Email Recipients that allows you to track clicks and sales. Although autoresponders provide their own personal tracking services, these often spew out long ugly links should you use text emails. Having such long links may lessen your click-through rates using a non-tech savvy audience, who rec1pients not like clicking on long links. An alternative is to try using tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz allow you to track sales for your very own products too, while BudURL and Bit dot ly only let you track clicks.
In addition to the mandatory autoresponder and tracking service, a delivery monitoring services are one more tool you can look at for monitoring your email campaigns. These types of services allow you to monitor the deliverability rates of your respective mailings.
The way in which this is done is they can have a seed list of emails registered at all the major agencies, like Gmail, Hotmail and Yahoo. You download this seed list and import it to your autoresponder. After that, you can track the deliverability rate to the seed list, which provides you advisable of methods well your emails are getting delivered.
If you email your subscribers often, maintaining some form of ‘broadcast calendar’ is advisable. You can either produce a simple calendar using Notepad or when you are more conventional, utilize an offline calendar or a notebook. Doing this allows you to maintain your email campaigns organized which means you don’t lose track of when and what you need to be mailing out.